Rude is the New Black

I wish I were like Dave Choe, who has embraced the haters by including his favorite insults as part of his book project .. If only I could revel in receiving a message from an editor I have never met stating:

You've pretty much trained me not to look at your release, which are too plentiful and almost never relevant. Please take me off of your mailing list.

I wonder why he used the word "please" .......